PVR INOX is reinventing cinema with a “youthification” drive led by the Bijli family’s next generation. From India’s first dine-in auditorium to gaming lounges and AI-led foyers, the multiplex chain is piloting new entertainment formats in Bengaluru and Mumbai. With 20% of new properties set to feature these zones and revenues from non-ticketing streams expected to rise, the company is betting on experiences beyond films. In Q1FY26, revenues jumped 23% year-on-year, signaling a strong turnaround.
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from Business News in CNBCTV18, Business Latest News, Business News https://ift.tt/pZTea35