Short-form videos are now mainstream, not a side trend, says Tata Motor’s CMO Shubranshu Singh

With attention span shrinking and mobile first consumption skyrocketing, brands are rethinking the way they tell their stories. Short form videos, especially on platforms like YouTube, have transformed the way brands engage with consumers, offering a dynamic, high impact way to connect, entertain and, of course, build recognition in just a few seconds. According to Shubranshu Singh, Chief Marketing Officer at Tata Motors, short-form videos are no longer just an emerging trend—they have become the primary medium for digital storytelling.

from Business News in CNBCTV18, Business Latest News, Business News https://ift.tt/QVylUT6

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